by D. Linda Kone
Table of Contents
Figures, xi About the Author,
xv Acknowledgments, xv Disclaimer, xvii
Introduction
1 The Process,
1 Where to Begin,
3 Key Elements,
3 New Complexities,
5 The Project Team,
6 Market Research and
Financial Analysis Consultants,
7 Project Planner,
7 Auxiliary Advisers,
7 The Developer,
8 Future Homebuyers,
8
Chapter 1 The Market Study,
10 Why Do a Market Study?
11 Purpose of a Market
Study, 11 Types of Market
Studies, 12 General Studies,
13 Site-specific Studies,
14 Highest-and-Best-Use
Studies, 14 Target Market Profile
Studies, 15 What Kind of Study Do
You Need?, 15 Housing Supply and
Demand, 17 Housing Mix,
18 Projecting Demand,
18 Adjusting the
Projection, 19 Sources of Demographic Data, 25 Census Data, 25 Other Sources of Demographic Data, 27 Data Vendors, 28 Capture Ratio, 28 Understanding the Target Market, 29 Psychographic Data, 29 Sources of Psychographic Information, 31 Specialized Knowledge of the Target Market, 33 When to Use Specialized Information, 33 Sources of Specialized Information, 34 Project Viability, 35 When to Study the Market, 35 Before Land Purchase, 36 After Land Purchase, 37 During Project Build-Out and Sales, 37 After Project Completion, 38 When to Purchase Market Information, 38 In-House Market Studies, 39 Professional Market Studies, 39 Continue to Market, 42 Advertising and Other Marketing Activities, 42 Selling the Project, 43 Selling to Builders, 43 Selling to Homebuyers, 44 Today's Marketplace, 45
Chapter 2 Financing Your Project,
46 Dramatic Changes in Development Financing, 47 Sources of Capital, 48 Increased Documentation Requirements, 50 Types of Loans, 54 Acquisition Loan, 55 Development Loan, 57 Construction Loan, 58 Permanent and Interim Financing, 59 Alternative Sources of Financing, 60 Partnerships and Investors, 60 Joint Ventures, 61 Pension Funds, 62 Types of Land Purchase Agreements, 62 Analyzing Cash Flow and Profit, 65 Pro Forma Analysis, 65 Cash Flow Diagram, 68 Sensitivity Analysis, 68 Profit Analyses, 72 Accuracy of Methods, 73 Future of Development Financing, 75
Chapter 3 Site Selection,
77 Two Approaches to Site Selection, 78 Development Idea in Search of Site, 78 Site in Search of Master Plan Concept, 80 Three Types of Site Characteristics, 81 Physical Factors, 83 Geotechnical Conditions, 83 Topographical Conditions, 88 Site Features, 90 Hazards, 94 Improvements, 95 Site History, 96 Legal and Political Factors, 96 Zoning, 97 Growth Management, 98 Comprehensive Land Use Plan, 99 Subdivision Ordinances, 101 Contiguous Property, 102 Overlapping Regulations, 103 Political Factors, 104 Off-Site Factors, 107 Negative Off-Site Factors, 107 Special Studies, 108 Environmental Impact Studies, 108 Stormwater Management Plan, 109 Wetlands Review, 109 Traffic Studies, 111 Tree Surveys, 111 Sources of Information for Special Studies, 111 Geographic Information Systems, 112 Evaluating Preliminary Site Data, 113 Organizing Site Data, 114 Decision Matrix, 114 Starting with the Site, 120 Site Selection and the Target Market, 120
Chapter 4 Site Analysis,
122 Gathering Additional Data, 123 Project Design, 123 Project Costs, 123 Site Analysis Tools, 124 Current Maps, 124 Drawings and Tests, 125 Land Survey, 125 Physical Factors, 126 Topography, 126 Soils and Subsurface Conditions, 129 Hydrology and Drainage Requirements, 131 Stormwater Runoff, 135 Site Features, 135 Project Opportunities, 135 Project Constraints, 140 Regulatory Requirements, 143 Zoning, 144 Subdivision Review Process, 148 Environmental Approvals, 149 Building Codes, 152 Off-Site Factors, 152 Streets and Sidewalks, 153 Utilities, 153 Applying Site Analysis to the Master Plan, 155 Producing Multiple Solutions, 155 Selecting a Final Concept, 158
Chapter 5 Major Environmental Regulations
Affecting Development, 160 Transforming the Physical Environment, 160 Regulatory Climate, 161 Creative Alternatives, 162 Environmental Permitting, 162 Reviewing Project Impact, 163 Submittal Process, 163 Key Areas, 166 Wetlands, 166 Regulations, 166 Project Impacts, 169 Hazardous Wastes, 170 Regulations, 171 Project Impacts, 172 Water Quality, 173 Regulations, 173 Project Impacts, 174 Air Quality, 176 Regulations, 176 Project Impacts, 177 Noise Control, 177 Regulations, 178 Project Impacts, 178 Radon, 179 Regulations, 179 Project Impacts, 179 Plants and Wildlife, 182 Regulations, 183 Project Impacts, 183 New Approach to Development, 183 Marketing the Environment, 184 The Green Developer, 185 Recognition Programs, 185 Environmental Awareness, 186
Chapter 6 Developing a Master Plan Concept,
187 Initial Idea, 188 Unified Master Plan, 188 Community Identity, 189 Site Characteristics, 190 Target Market's Preferences, 191 Regional Context, 193 Sense of Community, 194 Social Interaction, 194 Automobile and Pedestrian, 196 Privacy, 198 Choosing a Concept for a New Development, 201 New Design Ideas, 201 Traditional Neighborhoods, 202 Smaller Developments, 204 Creating a Unique Place, 206 Finalizing the Master Plan, 209 Development Guidelines,
210 Architectural
Guidelines, 210 Deed Restrictions and
Covenants, 212 Construction
Guidelines, 213 Master Plans of the
Future, 213
Chapter 7 Site Engineering and Stormwater
Management, 216 Site Engineering Plan,
217 Components,
217 Master Plan,
218 Grading Plan,
219 Stormwater Management
Plan, 219 Erosion and Sediment
Control Plan, 220 Grading Plan,
220 Cut and Fill,
220 Spot Elevations and
Slopes, 221 Code Compliance,
222 Microengineering
Process, 223 Stormwater Management
Plan, 225 Principles,
227 Types of Systems,
228 Design of Closed
Systems, 230 Design of Open Systems,
234 Combining Open and
Closed Systems, 236 Stormwater Drainage
Plan, 238 Site Drainage Patterns,
238 Rational Formula,
240 Subarea Drainage
Requirements, 242 Retention and Detention
Basins, 244 Creating Project
Amenities, 249 Erosion and Sediment
Control Plan, 251 Temporary Control
Measures, 253 Permanent Control
Measures, 255 Site Engineering and
Your Project, 257
Chapter 8 Residential Streets,
258 Street Design,
258 New Directions in
Street Design, 259 Local Street
Ordinances, 261 Applying Ordinances to the Master Plan, 262 Street Hierarchy, 263 Street Width, 264 Cul-de-sac Turnarounds, 265 Street Geometry, 266 Intersections, 267 Curb or Corner Radius, 269 Vertical and Horizontal Alignment, 271 Street Patterns, 273 Density and Scale, 274 Site Conditions, 277 Focal Points and Pedestrian Routes, 278 Basic Design Considerations, 278 Cross Sections and Stormwater Runoff Systems, 281 Street Design Process, 282 Entrances, 282 Enhancing Your Project's Identity, 284
Chapter 9 Selecting Housing Types,
286 What the Buyer Wants,
286 General Design Issues,
287 Density and Pattern,
288 Single-Family Detached,
Large Lot, 288 Single-Family Detached,
Small Lot, 289 Attached Housing,
294 Matching the Target
Market's Demands to Housing Types,
301 Style Preferences,
303 Regional Preferences,
303 Site Characteristics,
304 Climate,
305 Homebuyer's Identity,
309 Planning as the Key to
Success, 310
Appendix A Sources of Marketing Data,
311 Demographic Data,
311 U.S. Bureau of the
Census: Census Reports, 311 U.S. Bureau of the
Census: Other Publications, 311 Congressional
Information Service, 313 Private Sources of
Demographic Data, 313 Psychographic Data,
315
Appendix B Land
Development Checklist, 316 Market Analysis,
316 Target Market
Identification, 316
Relating Product to
Target Market, 316 Determining Capture
Ratio, 317 Financial Analysis,
317 Land Acquisition,
317 Loan Structure and
Disbursement, 318 Pro Forma Analysis and
Cash Flow, 318 Site Analysis,
319 Physical Factors,
319 Legal Factors,
322 Political Factors,
324 Off-Site Factors,
324 References,
326 Index,
329
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